AITO Quality Charter

Africa Collection is a proud member of the Association of Independent Tour Operators (AITO). The Association represents Britian's leading independent tour operators and encourages high standards of quality and service. 

Africa Collection abides by the Association's Code of Conduct and adheres to the AITO Quality Charter:

AITO is the Association for independent and specialist holiday companies. Our member companies, usually owner-managed, strive to create overseas holidays with high levels of professionalism and a shared concern for quality and personal service. The Association encourages the highest standards in all aspects of tour operating.

Exclusive Membership

AITO sets criteria regarding ownership, finance and quality which must be satisfied before new companies are admitted to membership. All members are required to adhere to a Code of Business Practice which encourages high operational standards and conduct.

Accurate Brochures and Websites

All members do their utmost to ensure that all their brochures and other publications, print or electronic, clearly and accurately describe the holidays and services offered.

Professional Service and Continual Improvements 

All members are committed to high standards of service and believe in regular and thorough training of employees. Members continually seek to review and improve their holidays.  They listen to their customers and always welcome suggestions for improving standards.

Monitoring Standards

AITO endeavours to monitor quality standards regularly. All customers should receive a post-holiday questionnaire the results of which are scrutinised by the Association.

Sustainable Tourism

All members acknowledge the importance of AITO’s Sustainable Tourism guidelines, which recognise the social, economic and environmental responsibilities of tour operating. Those demonstrating their achievements beyond the pure acceptance of this principle are recognised by the award of 2 to 5 star status.

Customer Relations

All members endeavour to deal swiftly and fairly with any issues their customers may raise.   In the unlikely event that a dispute between an AITO member and a customer cannot be settled amicably, AITO’s low-cost Independent Dispute Settlement Service may be called upon by either side to bring the matter to a speedy and acceptable conclusion.

Africa Collection is a member of the Association of Independent Tour Operators. To contact the Association, visit www.aito.com or call 020 8744 9280.

This document is available on the AITO members’ website under “Membership” subsection “Membership requirements”